Ear cleaning can be a very sensitive subject for both you and your pet. I have often heard horror stories of pet owners chasing their beloved pets through the house with cleaning supplies in hand, or that same hand being destroyed by little kittie’s sharp claws all in the name of clean, pink ears. The best practice is to start before there has to be a confrontation. This requires an early and consistent pattern of handling your pet’s ears from the moment they come home. This is behavior conditioning at it’s best. I like to initiate this while my pet is sitting with me, maybe after a good long playtime. As I am petting my bundle of joy, I say ” Chelsea, ears?” And then I begin to handle her ears, flipping them up, looking inside, and carefully rubbing around the inside of the ear flap. If I do this daily and frequently, Chelsea soon learns that when I say “Chelsea, ears?” she will get a nice ear rub. When she is comfortable with this practice, I can then introduce a cotton ball and rub the inside of the ear. My last step is to use a cleansing product like R-7 , this helps to remove earwax and deodorize the ears. I have to stress that I use a cotton ball NEVER a cotton swab. You just don’t know when your dog or cat may jerk it’s head and cause damage to the ear canal or ear drum. You always want to practice safe ear cleaning. The extra benefit is your smiling vet who will totally appreciate you having conditioned your dog to allow it’s ears to be handled. I actually got a “thank you” from my vet when I told her about my practice.